Which Premier League summer signing could earn the most on social media? 


Premier League clubs seem to be spending more and more with each passing year, and have already surpassed an expenditure of €1 billion this window alone, with August still to go. There have been big stars signed, from Erling Haaland to Darwin Núñez to Gabriel Jesus, but which one is the biggest star on social media? According to Influencer Marketing Hub, these players of Premier League in summer signing potentially earn the most through sponsored posts on social media. 

  • Gabriel Jesus is the 22/23 signing who could earn the most on social media. Jesus was signed by Arsenal from Manchester City for £47m and could earn an average of£39,696 per Instagram post
  • In second place is Erling Haaland, who was signed by Manchester City from Borussia Dortmund for £54m, and could earn around £38,498 per Instagram post
  • Keane-Lewis PotterBrentford’s biggest signing of the window, could earn the least from social media. The young Englishman was signed for £17m from Hull City and could earn around £135 per Instagram post

The Premier League’s big 22/23 signings: which one could earn the most on social media? 

Rank  Player  Team  Signing fee  Number of Instagram followers  Median estimated earnings per sponsored Instagram post 
Gabriel Jesus  Arsenal  £47m  18,000,000  £39,696 
Erling Haaland  Manchester City  £54m  17,600,000  £38,498 
Richarlison  Tottenham Hotspur  £52m  5,700,000  £12,625 
DarwinNúñez  Liverpool  £68m  2,000,000  £3,597 
Lisandro Martínez  Manchester United  £52m  926,000  £3,038 
João Palhinha  Fulham  £18m  542,000  £1,789 
Marc Cucurella  Chelsea  £59m  398,000  £841 
Diego Carlos  Aston Villa  £28m  254,000  £836 
Gianluca Scamacca  West Ham United  £32m  246,000  £740 
10  Julio Enciso  Brighton & Hove Albion  £10m  176,000  £583 
11  Brenden Aaronson  Leeds United  £30m  145,000  £455 
12  Sven Botman  Newcastle United  £33m  130,000  £431 
13  Taiwo Awoniyi  Nottingham Forest  £18m  92,000  £412 
14  Gavin Bazunu  Southampton  £13m  65,000  £302 
15  Marcus Tavernier  Bournemouth  £11m  44,300  £252 
16  Cheick Doucouré  Crystal Palace  £20m  45,400  £248 
17  Nathan Collins  Wolverhampton Wanderers  £22m  25,100  £154 
18  Keane Lewis-Potter  Brentford  £17m  17,700  £135 
Source: Voetbal Travel

Voetbal Travel reveals that Gabriel Jesus is the big summer signing who could earn the most on Instagram. The Brazilian recently completed his move from Manchester City toArsenal for £47m, taking up the mantle as the Gunners’ new number 9. Not only has his pre-season with the team been a success, but he is winning off the pitch, too – with 18 million Instagram followers, Jesus could earn an average of almost £40,000 per post. 

In close second is Manchester City’s headline summer transfer – Erling Haaland. The Norwegian forward was signed by City for £54m after running rampant in the Bundesliga for Borussia Dortmund. Haaland boasts 17.6 million Instagram followers and could earn an estimate of over £38,000 per post. 

Richarlison finishes well behind in third. The striker was recently signed by Tottenham Hotspur from Everton for £52m. With 5.7 million Instagram followers, he could earn an average of almost £13,000 per post. 

The most expensive PL signing of the transfer window so far, Darwin Núñez, follows in fourth. Núñez, who was signed by Liverpool from Benfica for £68m, has 2 million Instagram followers and could earn an average of almost £3,600 per post. So, despite the Uruguayan international being the priciest signing of the summer transfer window so far, both Haaland and Jesus could earn over 10 times more than Núñez from a sponsored Instagram post.

The big PL summer signing who could earn the least on Instagram is Brentford’s club-record signing of Keane Lewis-Potter from Hull City for £17m. The 21-year-old has 17,700 followers and could earn an estimate of around £135 per sponsored post.

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